Trust got smaller
Per Edelman’s 2026 Trust Barometer, people trust their peers, their colleagues, and people in their local communities. Decision making is increasingly concentrated in that group, and reaching it takes a trust broker.
B2B Haus is the trust broker. We bring brands and their audience into one room and design for mutual value exchange.
2026 Edelman Trust Barometer
It takes 5 to 12 touches to convert a warm lead, and 20 to 50 to convert a cold one
Partnering with B2B Haus puts your brand in warm lead territory. Events are only a sliver of B2B volume. They close at a higher rate than any other channel.
Conversion data: HockeyStack Lab, The State of Event Marketing in 2025, covering 198 B2B SaaS companies and 2.6 million deals with event touchpoints from January 2024 through September 2025. Live and virtual events together account for roughly 6.5% of closed deals in that dataset. Touch counts: Jeb Blount, Fanatical Prospecting.
Our first year
“Loved the B2B Haus programming so much. Thank you for hosting one of my favorite SX event conversation series.”
Fana Yohannes, Flora by Fana“I loved the panel discussions and vibes with everyone. I took so much away from it, especially on telling the story about me and my point of view.”
Attendee survey, SXSW 2026“It was such a well curated event.”
Attendee, SXSW 2026The New Rules of Business
How modern builders are adapting, growing, and creating value across startups, enterprises, and independent work. All discussions and activities for the day span three tracks.
Early and Scrappy
For the startup side of the room: building with constraints, raising and deploying capital, and making calls before there is a playbook to follow.
At Scale
For enterprise teams and the operators inside them: what changes when the company is big and the way it worked last year no longer does.
The Individual
For fractional talent, creators, independent operators and talent within companies: the skills, tools and reputation that make a business of one hold up.
The Haus breaks the day into four parts
Main Stage
Where the big discussions happen: panels, keynotes and headliner workshops.
Brand Stations
Where brands talk with attendees while programming runs. A place to get to know your brand, build trust, ask questions, and learn how to use your product better.
Marketplace
Where startups and local businesses get discovered, and attendees hear first about the companies coming up in B2B.
Content Studio
Reaching community and customers takes IRL and URL. Podcasters and attendees film short form and long form content here, so your brand has artifacts long after the day ends.
Every brand gets office hours
Alongside foot traffic, every brand in the stations offers 15 to 20 minute office hour slots through the day. Topics are yours to choose. A short, scheduled interaction builds more awareness, favor and ROI than a laid back activation does.
We also make introductions across our partners. Brands at the same event usually never meet each other. Yours will, in a private session with the founders and the other partners in the Haus.
Sample office hours
Three ways to partner
One partner per category.
Partner packages start at $5,000, with add ons for pre event, during event and post event activations.
The Haus is open
Let’s schedule some time to chat and learn about you.